Business Manager

Key Responsibilities

Business & Revenue Management

• Manage the complete P&L for the assigned PC category/business.

• Develop and execute business plans to achieve revenue, margin, and market share targets.

• Monitor business performance and recommend corrective actions to achieve objectives.

• Drive sales growth through effective product positioning and channel engagement.

Vendor/OEM Management

• Build and maintain strong relationships with PC vendors/OEMs.

• Conduct regular business reviews with vendors.

• Negotiate commercial terms, pricing, rebates, promotions, and business support programs.

• Ensure alignment with vendor growth strategies and business goals.

Product Lifecycle Management

• Manage product launches, transitions, and end-of-life planning.

• Analyze market trends, customer requirements, and competitive offerings.

• Recommend portfolio expansion opportunities and new product introductions.

Pricing & Profitability

• Develop pricing strategies to maximize sales and profitability.

• Monitor competitor pricing and market movements.

• Ensure optimal margin management across products and channels.

• Track and manage vendor incentive programs and rebates.

Demand Planning & Inventory Management

• Collaborate with supply chain teams for forecasting and inventory planning.

• Monitor stock availability, ageing inventory, and inventory turnover.

• Ensure healthy inventory levels to support business growth while minimizing excess stock.

Sales Enablement

• Work closely with sales teams to drive product adoption and revenue growth.

• Conduct product training and sales enablement sessions.

• Develop sales tools, product positioning documents, and competitive comparisons.

Marketing & Go-to-Market Execution

• Partner with marketing teams to execute campaigns, promotions, and demand-generation activities.

• Support channel programs, partner events, roadshows, and product launches.

• Ensure effective communication of product value propositions.
  

Market Intelligence & Analysis

• Track industry trends, competitor activities, and customer preferences.

• Generate business reports, forecasts, and performance dashboards.

• Provide actionable insights to management and stakeholders.

Key Performance Indicators (KPIs)

• Revenue Achievement

• Gross Margin Achievement

• Market Share Growth

• Inventory Turnover

• Forecast Accuracy

• Vendor Relationship Score

• Channel Partner Growth

• Rebate & Incentive Realization

• Product Launch Success Metrics

Required Qualifications

• Bachelor's degree in Business, Marketing, IT, Engineering, or related field.

• MBA preferred.

• 4-8+ years of experience in Product Management, Category Management, Vendor Management, or Business Management within IT Distribution, PC/Laptop Industry, or Technology Products.