Sales Director – India & Neighboring Countries

Sales Director – India & Neighboring Countries

Job Summary

The Sales Director position is responsible for leading the country’s sales strategy, driving revenue growth, enhancing profitability of business, expanding market share, and building strong customer relationships across key channels and industrial accounts. This role provides leadership to the sales organization, develops high-performing teams, and ensures alignment with overall business objectives. The Sales Director will report directly to the Managing Director of T&O India and work cross-functionally with marketing, service, finance, operations, and product teams to deliver sustainable growth and customer satisfaction in the Indian market.

Key Responsibilities

• Develop and execute the sales strategy for India & neighboring countries in alignment with regional and global business goals.
• Deliver revenue, profitability, & market share targets across assigned business segments and territories.
• Champion growth across sales channels, viz. distribution channel, institutional channel, eCommerce.
• Identify new business opportunities, market trends, and customer needs to support growth plans.
• Build, lead, coach, and retain a high-performing sales team across India.
• Establish strong relationships with key customers, distributors, channel partners, and industrial users.
• Drive account planning, pipeline management, forecasting accuracy, and sales performance reviews.
• Monitor competitive activity and market dynamics to refine commercial strategies.
• Collaborate with marketing to support product launches, campaigns, and demand generation initiatives.
• Partner with supply chain, customer service, and operations teams to ensure strong execution and customer experience.
• Lead contract negotiations, pricing strategies, and commercial terms within approved authority levels.
• Ensure compliance with company policies, legal requirements, and ethical business practices.

People Leadership Responsibilities

• Set clear objectives and performance expectations for the sales team.
• Coach & develop team members through regular feedback, training, and career development planning.
• Foster a culture of accountability, collaboration, and customer focus.
• Support talent acquisition, succession planning, and organizational capability building.
• Drive performance management processes and recognition programs.

Required Qualifications

• MBA in Sales, Marketing, Operations from a premier institute.
• Minimum 15-20 years of progressive sales experience, with significant leadership responsibility.
• Proven track record of delivering growth & profitability, and leading sales teams in India.
• Experience of working in multinational organizations.
• Strong experience in B2B, channel sales, key account management, or distribution-led environments.
• Demonstrated ability to develop and execute commercial strategies in a complex market.
• Experience managing large customers, strategic negotiations, and cross-functional business planning.

Key Skills and Competencies

• Strategic thinking and business acumen
• Sales leadership and team development
• Customer relationship management
• Negotiation and influencing skills
• Financial and commercial acumen
• Market analysis and opportunity identification
• Forecasting and pipeline management
• Cross-functional collaboration
• Communication and presentation skills
• Results orientation and execution discipline

Working Conditions

• Frequent travels within India & to neighboring countries.
• Regular interactions with customers, channel partners, and industrial users.
• May require participation in regional or global business reviews across time zones.

Equal Opportunity Statement

The company is committed to creating an inclusive environment for all employees and applicants and does not discriminate on the basis of race, religion, gender, age, disability, sexual orientation, or any other protected characteristic under applicable law.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire. 

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

Experience Level

Executive Level